Perception of Women Towards Media Credibility in Creating Menstrual Hygiene Awareness: A Case Study in Vijayapura District
Tahmeena Nigar Sultana
Dr. Tahmeena Nigar Sultana, Assistant Professor, Department of Journalism and Mass Communication, Karnataka State Akkamahadevi Women University, Vijayapura (Karnataka), India.
Manuscript received on 12 November 2024 | First Revised Manuscript received on 30 November 2024 | Second Revised Manuscript received on 18 February 2025 | Manuscript Accepted on 15 March 2025 | Manuscript published on 30 March 2025 | PP: 30-33 | Volume-4 Issue-3, March 2025 | Retrieval Number: 100.1/ijmcj.B110804021224 | DOI:10.54105/ijmcj.B1108.04030325
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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Menstruation is a biological process occurs in every woman’s body usually after 11 to 15 years of age. Particularly this age is beginning of a woman’s reproductive life. It is very important to maintain the hygiene related practices during the time of menstruation. The media establishes trust in specific brand products, encourages the use of hygienic products during menstruation, and maintains hygiene in washrooms and pertinent health services in both urban and rural areas. Exploratory research design has been used to analyze the selected problem. A structured questionnaire was prepared to collect data from the rural and urban girls. The sample was selected using a multistage sampling method. Specifically, respondents were chosen from thirteen talukas within the district: Vijayapura, Basavan Bagewadi, Sindagi, Indi, Muddebihal, Nidagundi, Talikote, Bableshwar, Tikota, Chadchan, Devar Hipparagi, Kolhar, and Almel. In each taluka, 30 respondents were randomly selected, resulting in a total of 390 respondents. Suitable statistical techniques such as: percentage, chi-square was used to analyze the data. The results of the study show that whereas traditional media such as newspapers and television continue to play a role, social media has emerged as the most powerful and credible platform in disseminating menstrual hygiene information. A great majority of respondents depends on social media for information; it shows the shift towards digital platforms in modern communication.
Keywords: Media Establishes, Hygienic Products, Menstruation, Social Media.
Scope of the Article: Health Communication